01 · Initial state

Prepare it by hand.

  • Gather topics and source material.
  • Write and format each section.
  • Check the newsletter and move it into the email platform.

02 · What we changed

Prepare a draft for review.

  • Staff supply topics in one place.
  • AI drafts the sections in a reusable layout.
  • Staff edit and approve; approved content transfers into the email platform.

03 · Intended improvement

Less repetitive preparation.

A first draft to work from

Staff can review and refine the content instead of writing every section from scratch.

A reusable layout

The draft follows a consistent structure each cycle.

Less copying between tools

The approval step transfers the content into the email platform.

04 · Human involvement

From preparing each part to supplying and checking.

Manual preparation

Gather → write → format → check → copy into the email tool → send.

With the built workflow

Supply topics → review and approve the prepared draft → choose the audience and start the send.

People still own the content and sending decisions. The reduction in hands-on time has not been measured.

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